COMPANY INFORMATION
Our company (business group) was founded on August 18, 1990 and today we have thousands of products, offering our customers a wide variety of items that are useful in our daily lives, but always with the concern of having products that have minimal environmental impact, great design, quality and a fair price.
Our company, together with the network of industry partners that exclusively produce our products, is committed to minimizing the environmental impacts of production. All operations hold the environmental licenses that guarantee a product made under the best production practices.
OUR COMPANY'S VALUES
VISION:
1 - To promote sustainable consumption with profitability and social and environmental balance;
2 - To be the leading source of beauty and comfort in the gemstone industry, unveiling the Earth's riches to the world, with respect for nature and local cultures.
MISSION:
1 - To market goods and services in an innovative way, generating satisfaction for customers and employees, value for the company, and contributing through socio-environmental actions;
2 - To discover, cut and share the rarest and most dazzling gems of our region, which are unique in the world, while promoting sustainable practices and respecting local communities and ecosystems."
VALUES:
Lasting relationships, valuing people, team spirit, ethics in relationships, trust and advantage, operational efficiency, profitability, and always focused on the idea that we can do better for our customer.
- Integrity : Unwavering commitment to simplicity and transparency in all transactions.
- Sustainability : Responsible care for the environment and the conservation of gems.
- Respect : Recognition and appreciation of the local cultures and communities involved in extraction and production.
- Excellence : Dedication to quality and mastery in the cutting and creation of unique pieces.
- Innovation : Constant pursuit of more efficient and responsible ways to operate.